Privacy policy

Last updated: August 20, 2026

Madison + Mallory operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Madison + Mallory is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, sign up to receive email or SMS communications, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases.
Marketing and Advertising. We may use your personal information for our own marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail when permitted by applicable law and your communication preferences. We may also use information about your interactions with our Services to measure and improve our marketing and advertising.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
Communicating with You. We use your personal information to provide customer support, respond to you, provide effective Services, and maintain our business relationship with you.
Legal Reasons. We may use your personal information to comply with applicable law or valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, including:

With Shopify, vendors, and other service providers that perform services on our behalf, such as website hosting, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, email communications, and SMS communications. These service providers may process personal information as necessary to perform services on our behalf.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as when necessary to fulfill and ship your order or through your use of third-party integrations or social media features.
With our affiliates or otherwise within our corporate group, as necessary to operate our business and provide the Services.
In connection with a business transaction such as a merger, acquisition, reorganization, or bankruptcy, or when necessary to comply with applicable legal obligations, enforce our terms and policies, or protect our rights and the rights of others.

We do not sell, rent, or share your personal information—including your mobile opt-in and SMS consent data—with third parties for advertising purposes.

SMS and Mobile Information

If you provide your mobile phone number and consent to receive SMS communications from Madison + Mallory, we may use your mobile information to send you transactional and/or marketing text messages in accordance with your consent and applicable law.

We may disclose mobile information, including your phone number and SMS consent information, to service providers that assist us in operating and delivering our messaging program. These service providers process this information on our behalf for purposes such as transmitting and managing our SMS communications.

We do not sell, rent, or share mobile opt-in information, phone numbers, or SMS consent data with third parties for advertising purposes.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services. You may opt out of marketing SMS communications at any time by following the opt-out instructions provided in our messages.

SMS / MMS Text Message Marketing Program Privacy Policy

Your privacy is extremely important to us. We will only use the information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes but is not limited to, sharing information with platform providers, phone companies (carriers), and other vendors who assist us in the delivery of mobile messages.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. YOUR MOBILE INFORMATION AND SMS OPT-IN DATA WILL NOT BE SHARED WITH OR SOLD TO THIRD PARTIES OR AFFILIATES FOR THEIR OWN MARKETING OR PROMOTIONAL PURPOSES.

How We Protect Your Information. We maintain administrative, technical, and physical safeguards designed to protect the information collected through the Program against unauthorized access, disclosure, alteration, and destruction. Information is transmitted using secure, encrypted connections, and access to it is limited to personnel and service providers who need it to operate the Program. While no method of transmission or storage is completely secure, we take commercially reasonable measures to protect your information.

Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us with information in connection with the program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 and The General Data Protection Regulation 2016/679 (GDPR) allows users of the program that are California or European Union residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.

Madison + Mallory

2710 Southside Drive, Tuscaloosa, Alabama 35401, US

support@madisonandmallory.com

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and processed by Shopify and service providers as necessary to operate and provide the Services. Shopify may process information in countries other than the country in which you reside.

We may use Shopify features that process information obtained from your interactions with our Store. When Shopify processes personal information for its own purposes, Shopify is responsible for that processing and for responding to applicable requests to exercise privacy rights regarding such processing.

To learn more about how Shopify processes personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of third-party websites, including the accuracy, completeness, or reliability of information found on those websites.

Information you voluntarily provide through public or semi-public venues, including third-party social networking platforms, may be viewable by other users of those platforms. Our inclusion of a link does not, by itself, imply endorsement of the content on that platform or its owner or operator.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms are defined under applicable privacy law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline a request as permitted by law.

Right to Access / Know. You may have the right to request access to personal information that we maintain about you.
Right to Delete. You may have the right to request that we delete personal information we maintain about you.
Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have the right to receive a copy of personal information we maintain about you and, in certain circumstances and subject to applicable exceptions, request that we transfer it to a third party.
Privacy and Advertising Choices. Depending on where you reside, applicable privacy laws may provide additional rights relating to certain uses or processing of personal information for targeted advertising. Where applicable, you may exercise those rights using the privacy controls made available through our Services.
Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as communications about your account or orders. You may opt out of marketing SMS messages by following the opt-out instructions included in our text messages.

You may exercise applicable privacy rights where indicated through the Services or by contacting us using the contact information below.

We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing certain requests, as permitted or required by law.

In accordance with applicable law, you may designate an authorized agent to make certain requests on your behalf. Before accepting such a request, we may require proof that you authorized the agent to act on your behalf and may require you to verify your identity directly with us.

We will respond to valid requests within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Where required by applicable law, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the relevant authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any rights available to you, please call +1 205-641-8798, email support@madisonandmallory.com, or contact us at:

Madison + Mallory
2710 Southside Drive
Tuscaloosa, AL 35401
United States